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    <loc>https://www.monarch-brands.com/about</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>About - Hatched with regional ambitions, grown from local beginnings</image:title>
      <image:caption>With no one ‘on the ground’ it can sometimes be daunting and challenging to get to where you want to be, and at the same time be totally sure that you are doing the best thing for your brand. At Monarch we strive to be an integral part of a brand’s growth story, and build trusted relationships that breed success.</image:caption>
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      <image:title>About - To understand you, your brand, your people, your needs and your ambitions</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60fe77750a0d3d5185a98594/1631671832483-SM8DIBHMSOSQCV3VZLF0/2020-CrossedLinesMedia-MurrayLang-037_LR.jpg</image:loc>
      <image:title>About - Murray Lang</image:title>
      <image:caption>Having lived and worked in Asia for over 20 years for both large multi-national beverage brands and smaller family-owned producers, Murray has both a wide network in the region and also a deep understanding of Asia’s diverse local cultures. A fluent Mandarin speaker, Murray has garnered his expertise from leading marketing and sales functions, and has always believed that a connection to a brand’s ‘persona’ is vital in successfully telling a genuine product story.</image:caption>
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  <url>
    <loc>https://www.monarch-brands.com/home</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
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      <image:title>Home</image:title>
      <image:caption>Murray Lang - Founder</image:caption>
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  <url>
    <loc>https://www.monarch-brands.com/services</loc>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services</image:title>
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      <image:title>Services - PR &amp; MEDIA ENGAGEMENT</image:title>
      <image:caption>Communicate pivotal brand messaging, including product launches, events, partnerships and global campaigns</image:caption>
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      <image:title>Services - MARKETING &amp; EVENT MANAGEMENT</image:title>
      <image:caption>Support in conceptualisation, planning and execution of brand marketing events and promotions locally in market</image:caption>
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      <image:title>Services - PRODUCTION SITE VISITS</image:title>
      <image:caption>Organise and support in coordination of tailored production site and brand heritage visits for trade, media and KOL’s</image:caption>
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  <url>
    <loc>https://www.monarch-brands.com/contact</loc>
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